Teguh Arief
Published on: September 11, 2021
In terms of SEO, SEO breadcrumbs communicate the content of your pages to search engine robots. As a result, SEO breadcrumbs can significantly help a website’s pages rank higher in SERP (search engine results page).
Additionally, SEO breadcrumbs navigation makes Browse through site pages easier and more intuitive for visitors, encouraging them to stay longer and view more pages.
How SEO Breadcrumbs Help Your Pages Rank Higher in SERP
Yes, Google loves them! It is absolutely necessary to create SEO breadcrumbs. They are a vital contributing factor for achieving higher rankings in SERP. By providing clear navigational paths, SEO breadcrumbs give search engines a better understanding of your site structure and content hierarchy, which can lead to improved visibility.
SEO Breadcrumbs Enhance the User Experience
Your pages need to remain user-friendly and minimize friction as much as possible. SEO breadcrumbs effectively enhance the user experience since they are a common interface element that instantly shows people their current location within the site and provides an easy way to navigate back through the hierarchy.
How to Create SEO Breadcrumbs
Google utilizes SEO breadcrumbs markup within the body of a web page to categorize the information from the page in SERP, often displaying them directly in search results snippets. This provides users with more context about your content before they even click.
SEO Breadcrumbs and the Navigation Structure
Here's an example of how to implement SEO breadcrumbs using Schema.org markup, which helps search engines understand the hierarchical structure of your content:
<html>
<head>
<title>Award Winners</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Books",
"item": "https://example.com/books"
},{
"@type": "ListItem",
"position": 2,
"name": "Science Fiction",
"item": "https://example.com/books/sciencefiction"
},{
"@type": "ListItem",
"position": 3,
"name": "Award Winners"
}]
}
</script>
</head>
<body>
<ol>
<li>
<a href="http://www.example.com/books">Books</a>
</li>
<li>
<a href="http://www.example.com/sciencefiction">Science Fiction</a>
</li>
<li>
Award Winners
</li>
</ol>
</body>
</html>
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